Alfredo graduated with a BA (Hons) in Communication from the University of Lima (Peru), with majors in Advertising and Marketing. 

In July 2013, he launched his first book at the Lima International Book Fair (FIL), titled EMPRENDIMIENTO E INNOVACIÓN SEGÚN STEVE JOBS (Entrepreneurship and Innovation According to Steve Jobs), published by Graph Ediciones.

In October of the same year, he presented his second book at the Ricardo Palma Book Fair, under the title of AYAHUASCA DE LA SELVA SU ESPÍRITU (Ayahuasca From The Jungle Its Soul), with the same publishing house. 

He was the Co-founder and Marketing & PR Director of ExporPerú, a modern start-up with a global vision which connects Peruvian exporters with importers, buyers, wholesalers and distributers worldwide. 

Alfredo currently lives in Barcelona, Spain.

In his free time, he loves going to the gym, playing sports and enjoying nature.